My Journey
I began my career in digital marketing in 2012 as a Spanish/Bilingual SEM Analyst, managing international campaigns across global markets. Over time, I deepened my expertise in performance marketing and analytics, which led me to pursue an MSc in Business Analytics at the University of Kent, where I focused on data science, quantitative modeling, and energy forecasting research.
Returning to Chicago, I’ve spent years leading analytics initiatives—ranging from automated Python and data pipelines to advanced Marketing Mix Modeling (MMM) and predictive forecasting. I specialize in bridging technical data architecture with strategic business outcomes.
My Philosophy
I believe consistent progress comes from discipline, adaptability, patience, and continuous learning. My approach to work is heavily influenced by Brazilian Jiu-Jitsu, where complex problems are solved through preparation, calm execution, and incremental improvement. I apply that exact mindset professionally—staying composed in ambiguity, doing the rigorous work behind the scenes, and building durable technical systems that drive long-term results rather than short-term wins.