My Journey
I began my career in digital marketing in 2012 as a Spanish/Bilingual SEM Analyst, managing international campaigns in digital marketing agency across US, Latin America and global markets. Over time, I deepened my expertise in performance marketing and analytics, but became increasingly interested in the strategic questions behind the data.
That curiosity led me to pursue an MSc in Business Analytics at the University of Kent, where I focused on data science, analytics consultancy, and operations research. After returning to Chicago, I transitioned into data analytics roles, working on initiatives ranging from business intelligence automation to advanced analytics projects such as forecasting and marketing mix modeling, helping teams turn complex data into clear, actionable insight.
My Philosophy
I believe consistent progress comes from discipline, adaptability, patience and continuous learning. My approach to work is influenced by Brazilian Jiu-Jitsu, where complex problems are solved through preparation, calm execution, and incremental improvement. I apply the same mindset professionally — staying composed in ambiguity, doing the hard work behind the scenes, and building durable skills that drive long-term results rather than short-term wins.